When the nascent Rolling Stones began playing gigs (= performances) around London in 1962, the notion that a rock & roll band would last five years, let alone fifty, was an absurdity. After all, what could possibly be more ephemeral than rock & roll, the latest teenage fad (= fashion) ? Besides, other factors made it unlikely that such a momentous occasion would ever come to pass. “I didn’t expect to last until fifty myself, let alone with the Stones,” Keith Richards says with a laugh. “It’s incredible, really. In that sense we’re still living on borrowed time.”
“You have to put yourself back into that time,” Mick Jagger says about those early days when he and Keith and guitarist Brian Jones roomed together and were hustling gigs wherever they could find one. “Popular music wasn’t talked about on any kind of intellectual level. There was no such term as ‘popular culture.’ None of those things existed.”
“But suddenly popular music became bigger than it had ever been before. It became an important, perhaps the most important, art form of the period, after not at all being regarded as an art form before.”
Mick Jagger
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The Rolling Stones celebrate 50 years (BBC Interview, 11 July 2012)
http://www.bbc.co.uk/news/entertainment-arts-18800198
Keith Richards and Mick Jagger Interview - Rolling Stones 50 Years Golden Anniversary (Sky News, Jul 11, 2012)
http://www.youtube.com/watch?v=at5SKVUJ5No
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